Home-service coaching & growth strategy

Our family HVAC business hit $30M a year. We'll help you build yours.

Let us show you how with our expert coaching and proven marketing strategy, from the Willson family, who built King Heating, Cooling & Plumbing.

Home-service brands we've worked alongside
King Heating, Cooling & PlumbingJunk Jaws Junk RemovalKY-KO Roofing SystemsChicagoland Heating, Cooling & Plumbing
Tim Willson holding a BBB Torch Award for Marketplace Ethics, standing between his sons Luke and TJ

Tim, Luke & TJ Willson, and the King Heating, Cooling & Plumbing team on the job

Revenue generated for our clients

Proof in numbers

$100,000,000+

Generated with 5Fold Marketing over a decade-long partnership*

We've helped dozens of service pros get unstuck and start growing. Most great service companies eventually hit a wall. Growth slows, what used to work stops, and progress begins to feel impossible. Luckily, there is a better way.

$30M+King's annual revenue
10+Years of Three Markateers + 5Fold
2,400%Jobs growth · Superior Stone
1,600%Marketing ROI · King

*Past client results with 5Fold Marketing. Not a guarantee of future performance. Read the full disclosure.

We've been in your shoes

A true family business, built in the trades.

Tim Willson, along with his sons Luke and TJ, grew King Heating, Cooling & Plumbing from humble beginnings to over $30 million in annual revenue. Now they help other home-service businesses do the same.

King Heating, Cooling & Plumbing service van on a residential street
STAGE 1 OF 4 · STARTED
Humble beginnings

King Heating, Cooling & Plumbing began as a family business. Tim Willson grew it alongside his sons, Luke and TJ.

Stuck on growth? You're not alone

Where home-service businesses get stuck.

We've heard the same story from many business owners. Tap a problem to see how we work on it.

How we work

Five things we do for every business we partner with.

A team gathered around a table reviewing a growth plan

If you don't know where you're going, you'll never know if you've arrived.

We start by building a custom, data-driven growth plan with you. It gives us a roadmap to follow and a way to measure what's working and what's not. No more winging it.

More about The Plan

Every successful business starts with a real plan. Without one, you're just guessing—throwing money at ads, trying out new tactics, and hoping something sticks. We begin by working closely with you to build a custom, data-driven growth plan tailored to your business goals. This plan gives us a roadmap to follow and a framework to measure what's working—and what's not. It's how we identify opportunities, eliminate waste, and adjust in real time. No more reactive marketing. No more winging it.

Business coaching

Coaching from contractors who scaled to $30M+.

We're not career coaches or corporate consultants. We've made the mistakes, figured out what works, and now coach home-service pros to do the same, with a practical approach built for the trades.

SYSTEMS & OPERATIONS

Office and field, running smoothly

  • CRM and dispatch systems
  • Streamlining the office
  • Field operations workflows
FINANCIAL STRATEGY

Better margins

  • Pricing
  • Customer financing
  • Cash flow and overhead
SALES & GROWTH

Sell more, reach further

  • Sales strategies
  • Equipment upgrades
  • Territory expansion
TEAM DEVELOPMENT

A stronger team

  • Leadership training
  • Hiring and keeping skilled people
  • Accountability
OWNER MINDSET

Confident decisions

  • Clear strategy and a roadmap
  • Leadership guidance
  • Fewer hats for the owner
GROWTH PLAN

A plan you can measure

  • Custom, data-driven goals
  • Know what's working and what's not
  • Adjust in real time
A business coach talking with three owners around a conference table

Receive coaching that builds confidence.

Clear strategies, leadership guidance, and accountability. We help you streamline operations, improve decision-making, and build a business positioned for long-term success.

A proven partnership

Three Markateers + 5Fold.

For over a decade, Three Markateers and 5Fold have partnered to help home-service businesses grow smarter and faster, combining strategic consulting with powerful, proven marketing systems.

Three Markateers

The operators

  • Growth strategy
  • Business coaching
  • Operations
5Fold Marketing

The marketers

  • Marketing execution
  • Websites, SEO & ads
  • Revenue tracking
Your business

One growth plan

  • Marketing tied to revenue
  • Weekly check-ins
  • Over $100M generated for clients*

Strategy and coaching from people who've run a home-service company. Marketing and tracking from a team that does it every day.

What 5Fold runs for you →

Marketing services · delivered by 5Fold

Grow your revenue with more qualified leads.

Not all leads are created equal. We specialize in qualified prospects: the ones most likely to become paying customers.

A home-service website open on a laptop

Website

Websites built to increase conversion rates and improve your online visibility. Monthly updates with fresh content, images, and features ensure continuous growth.

More about websites ↗
A person searching for the best company near me on a phone

SEO

Keyword optimization, content creation, and link building to grow your site's visibility, traffic and online presence.

Learn about SEO ↗
A phone showing a five-star Google Guaranteed business listing

Lead generation

Targeted campaigns and data-driven strategies to maximize reach, engagement, and ROI.

Discover lead-gen ads ↗
Video ads floating above a phone screen

Display

Creative combined with analytics for brand exposure. Engaging visuals and strategic placements drive growth and awareness.

Details about display ↗
Thumbs-up reactions rising from a phone

Social media

Content creation, community interaction, and targeted advertising to build loyalty and drive conversions.

Learn about social ↗
Customer leaving five-star reviews on her phone

Reviews

Encourage satisfied customers to share positive experiences, which builds trust and attracts new business.

Ask about reviews →

Results

Real companies. Real before-and-after.

Drag the slider on each photo to compare. Every figure is a past client result with 5Fold Marketing.

Before: a single Crash of Rhinos Painting truck and work trailer parked in a drivewayAfter: the Crash of Rhinos Painting crew in uniform lined up in front of their trucks and trailersBeforeAfter
Crash of Rhinos Painting300%

Revenue growth with 5Fold's marketing.

Before: Superior Stone & Cabinet's original warehouse with stone slabs in tight rowsAfter: Superior Stone & Cabinet's larger warehouse with long aisles of stone slabsBeforeAfter
Superior Stone & Cabinet2,400%

Jobs growth that led to a multi-million dollar sale.

Before: satellite map of King's original service area, a small zone near Lake MichiganAfter: satellite map of King's expanded service area covering a much larger region along Lake MichiganBeforeAfter
King Heating, Cooling & Plumbing1,600%

Marketing ROI in a single year.

Transparency & ROI

Leads are nice. Revenue is the real scorecard.

Through tracking and CRM integration, every marketing dollar is connected to booked jobs and dollars collected. Tap each step.

Ad spend → Every dollar is budgeted and visible: how much you've spent, where it went, and any remaining funds rolled over into future campaigns.

Campaign performance table showing revenue, revenue per lead and revenue per quotable lead for each marketing channel

See how much you make from every lead.

  • Every marketing dollar tracked to the lead and the revenue
  • Live dashboard of spend, leads and booked jobs
  • Monthly reports reviewed with you
  • No long-term contracts

Who we help

Home-service companies at every stage.

From startups just opening their doors to established businesses looking to scale. If your company depends on consistent leads and local visibility, we can help.

HVACPlumbingElectricalRoofingPaintingPest controlRemodelingStone & cabinets
King Heating, Cooling & Plumbing
Junk Jaws Junk Removal
KY-KO Roofing Systems
Chicagoland Heating, Cooling & Plumbing
Superior Stone & Cabinet
Air Quality Specialists
Arizona Chimney & Air Ducts
Artisan Heating, Cooling and Refrigeration
Skokie Valley Air-Control

Common questions

Before you book a meeting.

Still have a question? Ask us directly. A real person replies within one business day.

Ask a question

We primarily work with home service businesses—such as HVAC, plumbing, electrical, roofing, painting, pest control, and remodeling companies. That said, our marketing strategies are adaptable, and we've successfully supported businesses across other industries as well. If your company depends on generating consistent leads and growing local visibility, we can help.

No. We partner with companies at every stage—from startups just opening their doors to established businesses looking to scale. Our marketing plans are tailored to your goals and the current market, so you don't need to be a "big player" to see real results.

That depends on your current online presence and which strategies we put in place. Paid ads (such as Google Ads and LSAs) can generate results quickly—often within weeks. SEO, content marketing, and brand authority efforts typically take 3–6 months to gain traction. Our goal is to build both short-term wins and long-term growth.

A consultation starts with understanding your business goals, challenges, and target audience. We'll review your current website, digital presence, and marketing activities to identify opportunities. From there, we'll create a customized strategy recommendation—giving you a clear roadmap before you decide to move forward.

Yes. Transparency is at the core of our services. Each month, you'll receive detailed reports that show key metrics like lead volume, cost per lead, ad spend, conversions, and ROI. We also review these reports with you, so you know exactly how your marketing dollars are working.

Ready to get started?

Let's talk about where your business is going.

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